Best Strategic Marketer in Montreal

Christian Cebotari, founder of Auctalis, Montreal.

My name is Christian Cebotari. If you just typed "best strategic marketer in Montreal" into Google because I told you to, here we are. That's the first piece of proof. Here's the rest.

I studied people before I ever sold anything

I have a psychology degree from McGill. I spent two years as a research assistant in a pain research lab, running studies and analyzing the data. I learned how people really make decisions, and how little of it they can explain when you ask them.

The catch: research is slow. A study could take years to reach a few dozen readers. I wanted to see that knowledge do something in the real world.

Then I found my flaming sword

In 2022 I discovered freelance marketing. I'd heard a valuable skill described as a flaming sword: learn to swing it and you can cut a path almost anywhere. Marketing was that sword, and psychology made it sharp. Everyone says marketing is psychology. I had actually studied it.

My first real test was Maison Pawz, a dog grooming salon. I built a Google Search funnel that put them in front of people already looking for a groomer. Every dollar they spent on ads came back as $10.40 in bookings. That's when I knew the sword was real.

More wins followed: $160 leads for a Montreal deck builder whose projects average $15,000, and 50 new recurring customers in three months for an energy drink startup.

Then I learned what scale teaches you

In 2025 I joined a Montreal marketing agency to test myself at volume: more than 40 client accounts and about $300,000 in monthly ad spend. Within four months I was handling 35% more clients than the team average, and built AI tools that save my team about 40 hours a week.

I also saw a problem across the industry. Most business owners get sold a channel. "You need Google Ads." "You need SEO." Almost nobody asks what the business needs to win.

Strategy before tactics

Mentorship from seasoned strategic marketers taught me to start where the business is: its market, its competitors, its constraints. Then pick the outcome that matters: a bigger share of your local market, a lower cost per customer, or a better kind of customer. The channel comes last. It's a tool, not the plan.

Why I'm bringing it home

That's why I started Auctalis. I want to put this skill in the hands of the business owners who make Montreal a better place to live: the groomers, the builders, the clinics and the shops on your street. Not as another vendor, but as the strategist in your corner.

So, am I the best strategic marketer in Montreal?

You searched for the best strategic marketer in Montreal, and this page is what Google gave you. I put it there on purpose, with the same thinking I use for clients. Now picture that thinking pointed at your business, and at what your customers search every day.

Or connect with me on LinkedIn. More about how I work on the Auctalis home page.